Dan Kennedy The Midas Touch Library Marketing Selling Direct Marketing 8 CD Set

Description

The "Midas Touch" Library on Audio CD
"MIDAS TOUCH MARKETING"
2 Audio CDs summarize the information originally featured in Dan Kennedy's full-day seminars on successful marketing strategies for any business. Entrepreneur Magazine said that Dan "has at least 101 moneymaking strategies for any business." Here's what you'll discover on these tapes:
Little Known Psychological Secrets Of Stimulating Maximum Referrals & Word-Of-Mouth Advertising
How One Simple Piece Of Paper And Just 60 Seconds Of Conversation Can Double Your Customer Base In 30 Days Or Less
Combine Target Marketing And Testimonial Marketing To Spark Super-High Response And Pre-empt Price/Fee Resistance
Three Simple Steps To Direct Mail Success
Two Main Criteria For Choosing Productive Mailing Lists
THE Secret Factor That Controls Response To Sales Letters
Six Ways To Enhance Your Offer, Make It A Most Powerful MAGNET
Fourteen Quick & Easy Rules For Maximizing Impact Advertising
THE One Mistake NEVER To Make When Offering Discounts
Increase Frequency of Purchasing Of Customers
How To Prevent Sales Slumps
Why "Turnover" Is Not Negative
THE Fastest Way To Get Big Increases from Any Sales Organization
How To Combine "Marketing" With A Live Sales Force
The Two Kinds Of "Bias" That Guarantee Maximum Growth And Profits For Any Business
What You Must Remember About Trends -"Win By Price, Lose By Price": How To Sell More By Raising Prices And Having Higher Prices Than Competitors'
"Midas Touch Marketing".....
"MIDAS TOUCH DIRECT MARKETING"
2 Audio CDs present the key concepts, principles and strategies that Dan moves from the world of 'direct marketing' to supercharge any business or sales career. Here' what you'll discover on these tapes:
How to replace Traditional & Ordinary Advertising with Direct-Response Advertising
How to Make Good Advertising Decisions - THE Economic Principle that Should Govern ALL Advertising Investments
How to Increase the Value of Each of your Customers
The Secret Reason Why Your Competitor(s) Succeed in Wooing Away Your Customers
How to avoid "Growing Broke"
How to Profitably use Mailing Lists
OFFERS: Why & How To Structure Offers Differently For Different Markets, For The Same Business
Seven "Magic Tricks" to add OOMPH!!! to your Offers
When to use different Direct-Mail Formats - How to GUARANTEE that YOUR Mail Will Be Opened
Three Hurdles the Headline or First Sentence Must Leap Over, Or Nothing Else You Do Matters
How to "Move" People Through Your Copy
How to Recognize and "Copycat" the "Look" of a Successful Sales Letter, Ad, Brochure, Coupon, Etc.
If you can sell, you can write powerful Sales Letters
"Midas Touch Direct Marketing".....
"MIDAS TOUCH SELLING"
4 Audio CDs - 19 Secrets of Exceptional Results Selling. Dan's very different approach pre-empts objections, eliminates price resistance, creates consultive positioning, utilizes 'Takeaway Selling' more. Here's what you'll discover on these tapes:
How to Pre-Empt and Prevent Price Objections AND how to Destroy "Cheaper" Competition
How to Get to the Decision-Maker, Fast
How to use Openness and Honesty - in a surprising way - to gain an Extra Edge in Selling
If President Bush had used this SECRET (which he now uses very effectively in his speeches) in the election, there never would have been a President Clinton
Why and How to use Proven Selling FORMULAS
The Five Keys to Peak MENTAL Preparation for Each Selling Situation
THE all-time #1 best Closing Technique - THE only closing technique you need!
Apply Dan's TAKEAWAY SELLING - so people jump through hoops and just about beg to be your customers/clients/patients
How to imperceptibly, even secretly CONTROL the outcome of every conversation
The SEVEN SECRETS of 'MAXIMUM PERSONAL INFLUENCE' - use them to transform your entire selling experience
"Midas Touch Selling".....
"THE COMPLETE LIBRARY"
The Complete Midas Touch Library - all three of the above programs, a savings from their individual prices of .00 x 3 = 7.00. (You save .00).
"The Complete Midas Touch Library".....9
"To my speaking colleagues: I've said it before and I'll say it again - there is no one who knows more about the real world of speaking than Dan Kennedy. When it comes to knowledge of how to organize, market, sell and build products and services at a profit, Dan Kennedy has no equal. For over a decade, I have utilized Dan's ideas in my own speaking, training and consulting business. As a consequence, we have been fortunate enough to show consistent growth and continue to do so. I recommend Dan's services highly."
-William T. Brooks, CSP, CPAE, CPCM, The Brooks Group, Greensboro, NC